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Attention- Book Design

Challenge: 'Attention & it’s simple techniques to regain it’ is a book with a simple yet powerful step by step explanation of how to work towards obtaining attention by understanding the real meaning and experiencing it. I was asked to keep a minimal look as far as the overall design was concerned. Also, the author was clear to have one color cover and keep it black and white from inside so as to cut down the overall pricing of the book.


Solution: I planned to use red color on the cover as it symbolises 'alertness'. Played with typography on the cover and through out the book. The author of this book gave two more book design projects after this.




Nishit Gajjar



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