Fun Earth Co.- Logo, Style Guide & Packaging

Brand extension for the retailer Target and come up with different concepts including the name, logo, by-line, colour palette how the branding will go in terms of the look and feel of the product. I choose to come up with a mid-level motel chain across United States. And I came up with different branding ideas that would work with the existing brand image. With each motel, there will be a in-house shop where one can get all daily used items along with food packets and general items that travellers need which will be all of Target brand.