Tenet- Poster and Outdoor Advertising

Challenge

 

Tenet was an upcoming movie release at the time I worked on its teaser poster and outdoor advertising. Just by reading the long line, I was supposed to come up with strong concepts and sketch boards of what could go as options for the keyart. The logline as in the IMDB is as follows:  ‘Armed with only one word, Tenet, and fighting
for the survival of the entire world, a Protagonist journey through a twilight world of international espionage on a mission that will unfold in something beyond real-time.’

 

Solution

 

Futuristic and minimalistic the concept of the final key art reflects ‘stopping the time’ factor. The title treatment has been kept simple yet classy, just as the colour choice so
it speaks to the craft and quality of the film. The scratched metal texture used in the background as a hint to the fact that things aren’t smooth.